HANDS-ON APPROACH
NEW PRODUCT & PACKAGE : CREATIVE DIRECTION
NEW PRODUCT & PACKAGE : CREATIVE DIRECTION
Sensing a spot in the Sixpoint product lineup for a larger-format package, I developed the blaster-style mixed 12-pack inspired by a "Say Anything" approach to love of great beer. The "Samplifiers" package features die-cut speaker/coasters that can be removed for protecting your tables (or possibly your turntables).
What the heck is a Cycliquid? Working with dynamic beer producers as Sixpoint Brewery, the needs of the market to have a cohesive extension of "seasonal" beers offered a lot to consumers, not to mention salespeople and distributors. Evolving the concept of rotating, limited-availability beers a step further, the Cycliquids program offers an inherent ability to retain or remove beers from a seasonal lineup, drawing fans in again and again for new formulations, designs, and brand extensions.
The Mast Brothers, world class chocolatiers, provide cocoa husks. Stumptown Coffee Roasters' legendary cold-press coffee is infused post-fermentation. Romano beans, packed with rich proteins, are added to the mash. Folklore, legend, history and intrepid invention combine to form 3Beans
Tracking the heritage of "Berserkers" and their beverages, the founders of Sixpoint Brewery and Stumptown Coffee Roasters concoct a elixir that would raise the eyebrows of Viking ancestors. Brewing, inspiration and period reenactments bring the story of this labor of love, and liquid, to life.
Watch my commentary about the approach to brewing a "Beer of the Future" for Gizmodo.
Oakroot Media